Digital Marketing & Content Manager

About Woods Bagot

Woods Bagot is a People Architecture company placing human experience at the centre of our design process to create and deliver engaging, future-oriented projects that respond to the way people actually use space.

With a team of over 850 experts working across 17 studios in Australia, New Zealand, Asia, Europe, the Middle East and North America, our Global Studio model allows us to work collaboratively across time zones and borders, using the latest technology to share design intelligence and strengthen our knowledge base around the world.

About the Role

This role sees you coordinating and producing a pipeline of quality architectural and supporting digital content from across our global studios in a timely and organised fashion working with a global Marketing, Content & Communications team. The role will ensure end-stage execution of our various communication initiatives across all our digital platforms including our website, social media, EDM and other digital channels.

As an experienced content creator, you are passionate about using images, videos and words to connect with a variety of audiences across multiple platforms. You are dedicated to engaging audiences and reaching the right people with the right stories. A custodian of the local brand, you work with the wider content and communications team to maintain and improve visual standards, tone of voice and a balanced content calendar for the region.

Key Areas of Responsibility:

• Drive global internal media efforts, focusing on podcast and video content development.
• Schedule and, if needed, approve all content across W-B’s social media channels.
• Maintain and improve best practice on tools like Sprout Social & Meltwater.
• Manage CMS updates monthly and produce quarterly reports on website performance.
• Creation and updating of web-content using WordPress CMS.
• Support content and communications leaders via the maintenance of a global graphic standard/language. This may include working with graphics to create templates for various project and people announcements.
• Strategise, art-direct and create visual supporting content for our short-form and longer form Global Insights content, in collaboration with Global Insights Leader.
• Facilitate, strategise and create a steady, consistent stream of global digital content.
• Be aware of upcoming days and weeks in both a global and regional capacity, at times working with regional content and communications leaders to ensure content is in the pipeline, hinging on the reflection of W-B’s values.
• Research and asset collation.
• Able to facilitate planned and impromptu social media best practice training for leadership group (and interested parties).
• Work closely with our in-house production studio to lead the digital content briefing process. Develop a digital content calendar in collaboration with the Global Marketing Director, Global Brand Manager, and Global Insights Leader. Ensure the content strategy aligns with campaign needs, prioritizes key initiatives, and supports overall marketing objectives.
• Should understand digital video animation, colour theory, typography, composition and photo retouching.
• Prepare quarterly analytics and reports for the CEO to inform strategic digital decisions.
• Organic Search and Social: Oversee SEO and organic social media efforts to build a strong online presence and drive long-term results.
• Experience with paid search, paid social, SEO, and content development.
• Exceptional skills in A/B testing, customer journey mapping, and performance measurement.

About You

With a digital design, brand, or communications background and experience in digital content, video, motion, email marketing, and website curation, you’ll have a natural aptitude for web, social media and digital design and seek opportunities to push the creative envelope.

You will be able to Demonstrate:

• High level of experience with Adobe Illustrator, Photoshop, Indesign, Premiere Pro, After Effects and Animate.
• Previous experience with social media content strategy and digital production experience in a fast-paced studio setting.
• Knowledge of HTML/CSS and UX is a bonus.
• Capable of carrying out graphic and web design tasks from ideation to production and execution.
• Ability to work well independently and as part of a team.
• High attention to detail and be organised and comfortable doing methodical work.
• Excellent communication, organisational and project management skills
• Strong comprehensive understanding of best design practices across platforms.
• Understanding of creativity within social media.
• Understanding of grammar, and dedication to copy-editing on the go.
• Ability to collaborate effectively with cross-functional teams and manage multiple priorities.

How to Apply

Applicants are required to submit a resume (ideally with a sample of your work) via our Digital Marketing & Content Manager LinkedIn job post. Applications will be treated in the strictest confidence. We do not accept unsolicited resumes or names from agencies. All personal data collected by the Company will be kept confidential and only used for recruitment purposes.

Mandatory requirement: It is an essential requirement that at the time of applying for this position applicants must have the legal right to work in Australia (an Australian citizen or Permanent Resident).

Inspiration. Innovation. Inclusiveness. We are Woods Bagot.

Woods Bagot is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

At Woods Bagot, we are committed to creating an environment where difference is celebrated, valued and respected, practices are equitable, and our people feel like they belong. We accept that none of us is smarter than all of us. We believe building a diverse workforce is the foundation to creativity and innovative design – it is only by working together that we can realise the potential of our people, clients and communities around us. Through our inclusive leadership and our truly global studio network of strategists, experience designers and scientists, you will find your voice and have the support and flexibility required to bring your whole self to work and build an exceptional career