2024-07-25
25 Jul 24

W-B Associate Shanna Chan named ASID’s 2024 ‘One to Watch’

Woods Bagot Associate, Design & Project lead, Shanna Chan was selected as a winner of the American Society of Interior Designers (ASID) Ones to Watch 2024. The program identifies and recognizes rising leaders in the interior design industry who demonstrate exceptional leadership potential and a willingness to push the boundaries of the profession. The honor is also part of ASID’s effort to ensure that diversity is reflected at all levels of the industry.

We sat with Shanna to discuss this milestone in her career and thoughts on inclusivity.

Inclusivity is a word that is used a lot these days, what does an “inclusive space” mean to you? 

At its core, “inclusive space” is really about hospitality design which is a human-centric approach to creating experiences that foster a sense of belonging. Some of the non-negotiable design building blocks include intuitive layouts, ergonomic furniture, and diverse functionalities that cater to the needs of the end users. The most crucial element, though, is the overarching narrative that gives the design an authentic, and sometimes polarizing, personality that is distinct to the project. People are encouraged to engage and assess whether a space resonates with them. This hospitality ethos stands in contrast to the bland and agnostic ‘vanilla box’ designs of the past that were meant for everyone but spoke to no-one. For me, a truly inclusive space is one that embraces and celebrates the positive influence of being different.

You have mentioned a difference between being “included” and feeling like you “belong.” Do you think being an immigrant has shaped this distinction for you?  

Definitely. Having moved to the US from Taiwan at 14, I was (and still am) searching for communities to call home. In the process, I learned there is a significant difference between “inclusion” and “belonging.” Being included is to be invited to the table, but that doesn’t always mean your voice is heard and your beliefs are acknowledged. True diversity, akin to hospitality, entails creating environments where everyone feels they belong and is valued for their authentic self. As a team lead, I often reflect on my personal experience to inform how I interact with my colleagues. It is important to me that every member, from clients to our internal team, feels validated and united through active listening and discernment of what is left unspoken. Belonging has the power to instil confidence in our teams, liberate ideas, and enrich outcomes through collective input.

It’s interesting that after graduating from school, instead of accepting a position with a large established design firm you chose instead to take a job with a young boutique studio. Were you always a risk taker?  

It didn’t feel like taking a risk; it just felt right. I had a great rapport with both firms, and ultimately went with my instincts. I wouldn’t describe myself as a risk taker, but I am also not afraid to go against the grain or a more conventional choice. It was the right decision for me; I got to wear multiple hats in a smaller studio and was thrown into the mix of things immediately. It fit my personality to have a loose framework to explore and validated the trust I had in myself. Looking back, I know I would not be where I am now if I had not taken that path and conversely met the mentors I did (because nobody makes it where they are on their own!). The exposure to knowledge and experiences has been incredible. I am continually reminded that true success lies in authenticity. Moreover, when one presents oneself authentically, it creates a safe space for others to do the same too.

What is the most fulfilling part of the project for you, the beginning, or its completion? 

Both! They are equally fulfilling and are part of the same full circle. The excitement of the start of a project naturally unfolds and gives way to the joy of seeing a vision come to life.

What excites you the most about the future of interior design? 

I feel like we are on the cusp of redefining what it means to be an architect or designer, and I am excited to see how these ongoing conversations will transform our industry practice. This relates back to what I said earlier about belonging. I think really being in a partnership with our clients and teammates will shift the dynamic to be more equitable and not only brings out the most innovative ideas in people but also ultimately results in better designs. When every member of the team is valued, everyone has more “skin in the game” to deliver results. This will hopefully help reframe the narrative from checking boxes and a time-for-money model to a focus on our value add.

I’m also excited about hospitality becoming a more important part of all project types. This shift has become more prevalent and the overlay of hospitality across all sectors ultimately serves everyone.

What about the industry enticed you to make it your career? 

As a young girl, my propensity for daydreaming and relentless questioning often clashed with a culture that emphasized collectivism. I was frequently reminded that “children should be seen and not heard.” I found solace and freedom of expression in my sketch pads where I could let my imagination run wild on sketch pads, hiding doodles under my textbooks when I should have been doing homework. It makes sense as an adult I sought out a career that would allow me to share my imagination with people and allow them to experience the vibrant inner world I had cultivated through the built environment.

About Shanna Chan  

Shanna has led the interior design on multiple projects ranging from boutique retail stores to large scale multifamily residences. Grounded in hospitality principles, her design philosophy centers on crafting empathetic spaces that foster memorable experiences tailored to each project’s distinctive narrative. Shanna led the design of the D.S. & Durga Abbott Kinney store that won Architect’s Newspaper Editor’s Pick of 2023 Best of Design Award. Shanna was selected for the inaugural launch of 30/30 (Thirty Under Thirty) New York, by Interior Design magazine and for the Metropolis Arch30 program, both recognizing the next generation of leadership in design and architecture. An architect by training, Shanna recently received her architecture license from NY state. 

Journal

W–B New York Associate, Shanna Chan, Honored by Interior Design Magazine

In its inaugural launch of 30/30 (Thirty Under Thirty) New York, Interior Design–known for its global, industry-leading print and digital publications–invited Woods Bagot New York Associate Shanna Chan to join their exclusive fellowship.

Media enquiries
Agna Brayshaw
Content and Communications Leader (North America)

Latest from the Global Studio