Billy’s extensive conceptual design experience across a range of lifestyle projects expands his creative boundaries. A champion in retail design, he is skilled in providing overall design leadership to create breakthrough, differentiated customer experiences. Over the years, Billy has spearheaded the delivery of high quality lifestyle projects throughout Asia, Australia, and the Middle East

From concept generation to retail planning and circulation, Billy specializes in exploring retail branding opportunities and developing retail strategies and interior design solutions for renowned clients such as Vanke and Motorola Group.  A prominent contributor to international design and property industry conferences, Billy addresses the needs of retailers, brand value, and shopper behaviors in the Asia markets.

His effective client management skills have successfully fostered long-term relationships with Woods Bagot clients.

Billy was awarded the 2016 Visual Merchandising and Store Design (VMSD) Designer Dozen award, recognising 12 designers from design firms and retail organisations across the country and internationally every year, celebrating the best and brightest young designers. He was also a recipient of Perspective magazine’s 40 under 40 awards in 2014.

Billy obtained a bachelor’s degree in interior design at RMIT University.