Simon combines his passions for art, business and technology to create interdisciplinary design solutions for clients. Starting his architectural career with the firm in 2004, Simon has worked across a range of Sectors—which includes Workplace, Hotels and Residential—on both architectural and interior projects. During his time in London, he has focused on advancing the firm’s approach to Residential design, taking on the role of Global Residential Sector Leader to collect and share this knowledge globally. Bolstered by collective intelligence, these efforts have led to some of the studio’s most successful open market sale residential developments, including Embassy Gardens and City Island for Ballymore in London and The Makers Shoreditch. Alongside these projects, Simon has also led many groundbreaking “build to rent” (BTR) projects such as Union Wharf for Essential Living and The Lansdowne in Birmingham, creating new approaches to the sector.

Through ongoing research into the local BTR industry, genuine project experience and regularly working with leading clients, such as Essential Living and Quintain, Simon has become a thought leader for the evolving residential market in Europe. Simon has spoken at events globally about the growth and evolution of the BTR and wider residential sector.