Tailored Craftmanship

Woods Bagot’s Global Design Director, Domenic Alvaro, says that the design focuses on creating an exclusive, private feel for customers in a reflection of Farage’s brand identity.

“Each detail is aligned with the brand image and ethos – grounded in a philosophy which prioritises cutting-edge tailoring, textiles, service and craftmanship,” says Alvaro.

“The concept was to create a simple backdrop to the clothing, with private fitting rooms and a personalised Farage service tucked within the soft gallery volume. Blackened steel elements nod to the industrial history of the site, while bringing an elemental anchor to the consumer journey.”

Founded in 1998, Farage is 100-percent Australian owned, with architecture and design as the key aspirations behind the brand. Designed in collaboration with Greg Natale, the new Farage Headquarters is a testament to creative collaboration with industry leaders and doubles as an event space set within a corner building in the heart of Darlinghurst.